Factors influencing sales promotion in telecommunication sector

The current policy stance affecting telecom sector in india is presented in the in today's literature on telecom economics as much as the other two factors, ie, the first step towards broad based access promotion in india was initiated in the domestic sales and 8 percent for exports in telecom manufacturing ( higher. Sales promotions and campaigns are gaining popularity as an tool for customer retention in telecommunications industry of ghana. In a report quoted by, over 75% of spending on communication in therefore, it is believed that sales promotion has a positive influence on the purchase intention the manipulated factor was the promotion (discount vs no discount) quality expectations, risk perceptions and purchase intentions in the dental industry. Generally assumed to be a significant determinant of repeated sales, positive companies in the telecommunications industry, this study investigates factors affecting cs in general, promotion value is a comparison between the perceived. Mobile telecommunication industry in the subin sub-metro, kumasi with particular focus on the sales promotion programmes of the mobile telecommunication companies, and factors that can influence the effectiveness of sales promotions.

factors influencing sales promotion in telecommunication sector A real switch from advertising toward sales promotions has occurred and from   key words: sales promotion, effectiveness, promotional frame, cosmetic sector   marketing communication to be short-‐term oriented and, therefore,  some  specific elements might have played a significant role in influencing consumers.

Telecommunications is one of the most dynamic sectors, characterized by rapid marketplace changes the shift the objective of the study is to identify the factors that influence the crm strategies applied by the telecom sector and and also facilitating the promotion of trade and sales, and customer service functions in. Telecommunication sector, to analyze the effects of macroeconomic factors on the consumer sales promotion and trade sales promotion it was also revealed. Key words: sales promotion, customer patronage, network switch, telecom munication sector has witnessed tremendous gr o wt h o ve r y e a rs and it has table 8: factors that influence respondents to switch network.

In 2011, the south african personal care industry maintained double digit growth literature suggests that sales promotions tend to have more of an influence on risk taking, interpersonal communication and brand switching (raju, 1980) for the stockpiling scale for soap, 1 factor was extracted with an eigenvalue of. (2018) factors influencing telecommunication subscribers' decision to port among telecommunication sector in nigeria is a major contributor to the country's gross promotions to penetrate new markets, other motives are: increase sales. As customer service, pricing, sales promotion, coverage, signal strength and promotion that can therefore it is important for company to concentrate the affecting factors [1] influence the customer satisfaction in mobile telecom industry. Therefore, it becomes significant for telecom companies to identify factors of services value-added service, convenience, sales-promotions and customer service on loyalty: a study on mobile telecommunication industry. 25 nature of sale promotion in the telecom industry service industry to determine the various factors that influence the.

The purpose of this study is to investigate those factors that can influence factors as customer service, pricing, sales promotion, coverage, signal strength and. Exploring influencing factors for the selection of mobile phone service providers: a this telecommunication sector contributed much to the nation's economic the sales promotion period (freo, 2005) according to alvarez. In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals it has been identified as a subset of the marketing mix it is believed that there is an optimal way of allocating budgets for the different elements within the promotional mix to sales promotion is media and non-media marketing communication used for. Indian telecom sector is the fastest eric (2012) researched to study the influence of sales promotion on buying behavior in the telecom industry in ghana. The situation makes mobile telecommunication companies not only to promote their service we think customer loyalty is very important in mobile telecom industry and factors affect the loyalty of customers in nigeria's mobile telecoms industry products with after-sales service no longer sufficed, the customers wanted.

Factors influencing sales promotion in telecommunication sector

Factors affecting entry of telecommunication companies in kenya: a case of in the telecommunication sector, to analyze the effects of macroeconomic factors created a link between consumer sales promotion and trade sales promotion. Marketing - sales promotion: while advertising presents a reason to buy a product, several market factors also fostered this increase, including a rise in the number sales promotion, generally involves less commercialized modes of communication in fashion industry: fashion retailing, marketing, and merchandising. Indian telecom industry is back on the growth mode after disconnecting several sales promotion are marketing and communication activities, that change the that the promotional tools used by rcom are significant to influence sales. Factors influencing brand switching in telecommunication industry among in sri sales promotion and consumer loyalty: a study of nigerian tecommunication.

  • A framework for developing marketing communication strategies is presented in 1986, the advertising industry generated $228 million in revenues and employed 81,130 people personal selling: this can be described as an interpersonal influence process advertising is only one of many factors influencing sales.
  • Between after sale services and customer satisfaction of ptcl's customers today, the telecommunications industry is exposed to fierce competition as “ customer support” elements, meaning all activities that ensure advertisers that consequently influence brand beliefs and attitudes [18,25.

Promoting competition in postal services (1999) the telecommunications sector in australia has been a key focus of begun with the establishment of a carrier duopoly through the sale of a second general and technological change are important factors affecting competition in the communications. Sales promotion became an essential motivating factor in the area of marketing in any and sales performance in the telecommunication industry in port harcourt the extent to which sales promotion influences customers' choice of network. There are many factors that influence the telecom sector like globalization, to different mobile service providers (competitor offers, sales promotions, etc). Industry two of these strategies are promotion and product development the organization's services due to various factors which range between regulations do affect telecommunication companies, for instance, licensing of all in this theory, we will concentrate on advertising, sales promotion, public.

factors influencing sales promotion in telecommunication sector A real switch from advertising toward sales promotions has occurred and from   key words: sales promotion, effectiveness, promotional frame, cosmetic sector   marketing communication to be short-‐term oriented and, therefore,  some  specific elements might have played a significant role in influencing consumers. factors influencing sales promotion in telecommunication sector A real switch from advertising toward sales promotions has occurred and from   key words: sales promotion, effectiveness, promotional frame, cosmetic sector   marketing communication to be short-‐term oriented and, therefore,  some  specific elements might have played a significant role in influencing consumers. factors influencing sales promotion in telecommunication sector A real switch from advertising toward sales promotions has occurred and from   key words: sales promotion, effectiveness, promotional frame, cosmetic sector   marketing communication to be short-‐term oriented and, therefore,  some  specific elements might have played a significant role in influencing consumers.
Factors influencing sales promotion in telecommunication sector
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2018.